Through a self-analysis and a radical restructuring of our own homescreens, we were able to identify many problems. Just by rearranging or deleting some apps many problems could be solved.
The most important keyfindings in our research of smartphone users in all generations and life situations, as well as our own analysis, have resulted in the following findings:
The usage is divided into three rough areas. Productivity, communication and entertainment. There is a clear imbalance in terms of time investment. You can say that the longer the time investment, the worse the feeling.
Another keyfinding of our research is that a goal achievement is necessary to have an optimal use without bad feeling. Thus, entertainment apps are often structured in such a way that there is never an ending, which implies no satisfaction in having completed a task.
Our approach was to develop an extension of an existing operating system, in this case iOS. This should help the user to consciously use his smartphone. The aim is to reflect on the user's own behaviour and, in the best case scenario, to reduce the time spent on the smartphone.
In the semester project, we worked out six approaches to solve the biggest problems with the use of smartphones.
Many of us are not at all aware of our unhealthy behavior, which is why we have also created a campaign that focuses intensively on communicating the problem. We have therefore developed several video and poster concepts that offer a new perspective on our own behaviour through visualised facts. Here we work with the well-known patterns in order to attract the user's attention. We have realized one of the video concepts, as you can see at the top.